Values & Definitions: AdWords and Adsense

Does SECockpit give CPC for Adwords Ads as well as Adsense?
The cost-per-click column represents AdWords CPC. However, the AdSense Value column gives a graphic representation (Blue bar) of potential Adsense earnings,...
Tue, 29 Jul, 2014 at 8:29 PM
What is the significance of the Blue Bar (Adsense Value)?
The Adsense bar (blue bar) is a function of Cost-Per-Click multiplied by search volume. It's made specifically for finding keywords to target on an AdS...
Tue, 29 Jul, 2014 at 8:29 PM
How can I use the Adsense Value?
The Adsense value is useful for filtering. It's simply a combination of traffic and CPC: - High Traffic and High CPC = High Adsense ...
Tue, 7 Oct, 2014 at 6:39 PM
Are the CPC figures in your lists based on the content network or search network?
Search network.
Tue, 7 Oct, 2014 at 6:38 PM
The CPC is shown in USD. How can I change the currency?
The CPC is provided by Google. By default, SECockpit displays the CPC in USD. You can change the currency by clicking on "My Settings" and selecti...
Tue, 7 Oct, 2014 at 6:38 PM
How Reliable are the CPC Values?
The CPC values are provided by the Google AdWords keyword tool and they are, unfortunately, quite inaccurate. They should be treated as rough estimates more...
Tue, 7 Oct, 2014 at 6:38 PM
What is the difference between the actual CPC you pay in Google AdWords and the estimated CPC in SECockpit?
The Cost-per-Click that you pay when doing Google AdWords is dependent on many, many factors. The CPC we provide in SECockpit is as "neutral as possibl...
Tue, 7 Oct, 2014 at 6:38 PM
The CPC value isn’t the same as in the Google Keyword Tool
There are two things to consider: 1. You need to be sure you are comparing the same Location and Language set in both tools? There can be very big di...
Tue, 7 Oct, 2014 at 6:38 PM
What is the difference between PPC and CPC?
PPC and CPC are often used interchangeable within the advertising community, however generally speaking PPC is used to describe the type of advertising prog...
Tue, 7 Oct, 2014 at 6:38 PM
Can I get a more detailed explanation of AdWords Competition as it relates in the Project dialog box where it is represented with a percentage?
In general, "AdWords Competition" is all about paid traffic competition. The more people that are bidding on a keyword, the larger the orange bar ...
Tue, 7 Oct, 2014 at 6:38 PM