Values & Definitions: AdWords and Adsense
The cost-per-click column represents AdWords CPC. However, the AdSense Value column gives a graphic representation (Blue bar) of potential Adsense earnings,...
Tue, 29 Jul, 2014 at 8:29 PM
The Adsense bar (blue bar) is a function of Cost-Per-Click multiplied by search volume. It's made specifically for finding keywords to target on an AdSe...
Tue, 29 Jul, 2014 at 8:29 PM
The Adsense value is useful for filtering. It's simply a combination of traffic and CPC:
- High Traffic and High CPC = High Adsense V...
Tue, 7 Oct, 2014 at 6:39 PM
Search network.
Tue, 7 Oct, 2014 at 6:38 PM
The CPC is provided by Google. By default, SECockpit displays the CPC in USD. You can change the currency by clicking on "My Settings" and selecti...
Tue, 7 Oct, 2014 at 6:38 PM
The CPC values are provided by the Google AdWords keyword tool and they are, unfortunately, quite inaccurate. They should be treated as rough estimates more...
Tue, 7 Oct, 2014 at 6:38 PM
The Cost-per-Click that you pay when doing Google AdWords is dependent on many, many factors. The CPC we provide in SECockpit is as "neutral as possibl...
Tue, 7 Oct, 2014 at 6:38 PM
There are two things to consider:
1. You need to be sure you are comparing the same Location and Language set in both tools? There can be very big di...
Tue, 7 Oct, 2014 at 6:38 PM
PPC and CPC are often used interchangeable within the advertising community, however generally speaking PPC is used to describe the type of advertising prog...
Tue, 7 Oct, 2014 at 6:38 PM
In general, "AdWords Competition" is all about paid traffic competition. The more people that are bidding on a keyword, the larger the orange bar ...
Tue, 7 Oct, 2014 at 6:38 PM